Take a look at your TV – just a boring black box, right? Well, wouldn’t it be cool if it was see-through?
Apparently someone at Chinese tech company Xiaomi decided that a transparent OLED TV costing £5,500 was exactly what the industry needs right now.
The 55-inch Mi TV LUX OLED Transparent Edition has been unveiled as ‘a new way to consume visual content previously only seen in science fiction films,’ according to Xiaomi.
And the responses have been suitably savage.
‘No one except cartoon supervillains actually wants this in their homes,’ wrote Victoria Song at Gizmodo. Tech site The Verge referred to it as a ‘transparent attempt at attention.’
They have a point. If you think about what’s behind your telly, it’s usually just a bunch of wires, perhaps a plug socket or two and some wallpaper. Not exactly what you want to look at. And if it’s bright wallpaper, it’s probably going to interfere with whatever you’re watching anyway.
It seems Xiaomi may realise some of this. In the press release, the company suggests it’s not a TV but an ‘art piece’ that’s also suitable ‘for galleries, museums, shopping malls, and theaters.’
The way it works is by shunting all the technical guts usually found behind the back plate into the curving base stand that’s covered ‘with a millimeter-grade finish that resembles compact discs blending perfectly into any surroundings.’
When powered on, Xiaomi says the images on the screen will look like they’re ‘floating in air’ thanks to a ‘150000:1 static contrast ratio and an infinite dynamic contrast ratio, offering extra rich blacks and unmatched brightness.’
If this sounds like your bag and you’ve got a spare £5K burning a hole in your pocket then you’ll need to get yourself to China as Xiaomi hasn’t announced a global release.
It’ll be available to order from August 16 and then likely find its way into the hands of customers later in the month. At which point we’ll hopefully get to see whether it’s as good as Xiaomi’s marketing material claims it is.
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