Tue. Dec 1st, 2020

Amazon tipped for 'summer sale' in June instead of Prime Day

2 min read

Amazon could be prepping a sales bonanza to take place at the end of the month, according to reports.

The online retailer has postponed its usual Prime Day promotion due to the ongoing coronavirus. But it could be planning a ‘summer sale’ instead.

According to CNBC, Amazon is planning an event that could run anywhere from seven to 10 days starting on June 22.

The site reports the event is being held to give sellers a boost from the impact of the coronavirus pandemic. As many products on Amazon are sold by third-party sellers, it could help smaller businesses achieve some much-needed sales.

Sellers have allegedly been contacted by Amazon alerting them to the sale.

‘We are having the Biggest Summer Sale event to drive excitement and jump-start sales,’ the notice reads. ‘To drive customer engagement, we are asking for your participation.’

The ultimate details of the sale haven’t been finalised yet, but CNBC reports it’s being called the ‘Biggest Sale in the Sky.’

Amazon typically holds a two-day Prime Day promotion for its customers in July but reports suggest that will be relocated to September because of Covid-19.

While Prime Day is usually reserved for Amazon’s paying Prime members, it’s believed this summer sale will be open to everyone.

Amazon has worked hard to make its UK operations as safe as possible from the ongoing virus pandemic.

UK boss Doug Gurr wrote to customers explaining that the online retail giant has upgraded its warehouses to Government standards on social distancing. More than 150 changes have been made, based on World Health Organisation (WHO) guidelines, he added.

The company insisted it was working hard to keep its workers safe, saying that personal protective gear, such as masks for employees, had been provided.

Mr Gurr wrote: ‘We’ve increased the frequency and intensity of cleaning at our sites, adjusted our practices so that our employees can observe social distancing measures, and we are providing temperature checks, as well as masks and gloves.’

Metro.co.uk has reached out to Amazon for confirmation of the event later this month.

In the meantime, we’ll cross our finger this means we could finally get hold of a Nintendo Switch.

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